Expert merchandiser,s Quality and Responsibilities

 learningstep 360 apparel merchandising

Merchandiser,s Quality :
•  Good command of English and adequate knowledge of technical terms for     accurate and efficient communication 
•  Good knowledge of yarn, fabric, dyeing, printing, finishing, dyeing color fastness, garments production,        etc.
• A clear conception of the usual potential quality problems in the garments manufacturing.
• Good knowledge of the usual raw materials inspection systems and garments inspection systems.
•  Knowledge of the quota system used in each of the producing countries, duty rate, customs regulation, shipping  and banking documentation, etc.
Responsibilities of merchandiser(Buying house merchandiser):
To maintain professional relationship between buyer and manufacturer
To execute orders from initial stage of sampling to final dispatch
To collect Order sheet from buyer
To make a proper order plan as per shipment date
To place order in different factory and keep in execution
To make file buyer to buyer
To prepare price coating and cost sheet
To follow up Lab dip, strike off, yarn, knitting, dyeing, production
To monitor the garments sample procedure according to the buyer requirement.
To collect T&A from factory and follow up according to this for on time shipment
Ensure the garments quality during production by strong follows up
Co-ordinate with factory & production team in order to delivery on time shipment ensure
merchandiser updating order status to buyer
To ensure smooth shipment process according to the buyer requirements


Responsibilities of merchandiser(Garments Factory Merchandiser):
To maintain professional relationship between buyer and manufacturer
To collect the P.O (purchase order) from buyer
To prepare an order plan, according to the right product, at the right time in the right
quantities, at the right price in the right position.
To break down the order sheet & to prepare the order costs and price quoting
To set up internal order list
To monitor the garments sample procedure according to the buyer requirement.
To collect the all garments fabrics accessories and trims.
To get lab dip and ensure buyer approval
To make sure production follow-up and product quality
To follow up shipment process according to the buyer instructions
To ensure smooth shipment process according to the buyer requirements.
To maintain merchandising files and updating time and action plan.


Merchandiser,s Interface :
The merchandiser’s job with other departments of apparel industry is more complicated than the other workers in industry. Hence, he is the only per- son communicating with buyers, his role extends each departments activity in one or another way. For most of the manufacturing oriented department, he or she needs to provide adequate information regarding the production requirements.


(A)Industrial Engineering or Production Planning department:
(1)Once the order confirmed, the merchandiser instructs either PPC or IE (Industrial Engineering) department regarding the requirements of the order like order quantity, garment work content, lead time and delivery date, etc.
(2)The merchandiser mentions the milestone dates like sourcing, cut- ting initiation, etc. This will help the planning department to work on the calculations like capacity available, line scheduling date, etc.
(3)The garment technical specification details like seams required, special finishes required will be provided to these departments. This will help them to calculate the expected time delays in the different process and plan accordingly.
(4)After providing necessary information to the PPC and IE department, the merchandiser receives the following information from the PPC / IE department.
i)           Capacity plan for the next order
ii)         Factory availability
iii)       Raw material availability
iv)       Consumption details of various raw materials like sewing thread, fabric, trims, etc.
v)         Line planning details like operation bulletin, line layout, etc.
vi)       They also inform the technical issues which can be faced during the order processing like critical point, bottleneck situation, etc.
The planning department also provides details like the expected production quantity per day in each department based on their previous knowledge. This will help the merchandiser to prepare his / revise his time and action plan accordingly to achieve the exact delivery date.
(B) Quality audit department:

 (1)The merchandiser issues the garment measurement specification sheets to the quality department, which carries the measurement specification of those specific styles for every size.

(2)The merchandiser also handovers all the garment requirements like shade requirement, quality of trims and accessories, artwork or print or embroidery details, placement, print strike-off, wash details, care label details and packing instructions.

(3)This helps the quality audit department to educate their quality con- trollers to monitor the production process.

(4)The merchandiser also advices the departments regarding the other specifications mentioned by the customer. For example Matching Stripes, Closing raw edges in the inner seams, etc.

Color Matching - Lab dips:
Color matching is one of the most crucial quality check, where the company loses a lot of money. To evaluate the color shades of the developed fabric with the standard sample, different buyers / customers use different light sources, based on their requirements. The common visual color evaluation process, the following light sources are used,
      Artificial Daylight (D-65)
      Incandescent Light (Tungsten Filament)
      Fluorescent Lamps, Point of sale light (TL-84).
      Ultraviolet Black Lamp (UV)
      Cool White Fluorescent, Office lighting (CWF)
In return from quality department A Merchandiser receives comments and feedback about the processing methods. This feedback will inform about the effect of quality of the products or the effect on the production quantity due to the processing methods.Hence, the merchandiser communicates this kind of feedback to the buyer and decides possible alternative method of performing that process without or with minimal changes for the products aesthetic and quality appeal.

(C)Production department:
(1)After order confirmation with the tentative production start date, merchandiser informs the production department about the forth- coming order and requirements.
(2)This information includes details like order quantity, style numbers, colour wise, size wise quantity requirements, expected output along with the delivery dates to be achieved.
(3)The delivery date details will be issued for each section of the pro- duction department like cutting, sewing, washing, finishing and packing. These details will help the concerned section managers to work for their target dates.
The merchandiser collects the following details from the production department:
a         Current order status
b         Approximate completion date
c         Delay in the process and possible delivery date for the current order
d         Details on delays influencing the forthcoming orders
e         Technical / Machine related requirements from the department

(D)Finance / Accounts department:
Once the planning and scheduling activities are completed, the merchandiser
Consults with the finance manager before instructing the purchase department
Based on the received order, he informs the finance section about
a                                  ( a) Raw material quality required and the cost factors
       ( b)The possible source of availability and the cost factor involved like whether local or import
c         The available time for sourcing that material
d         The least possible dates to get each and every raw material Based on his/her request, the finance department advice the merchandiser about the fund allocation for purchase and fund availability at the cur- rent state. This information will be passed to the purchase department.

E)Marketing department:

This department will play an active role only if the company develops the product. In that case, the merchandiser communicates the information like

(a) Line concept 
(b) Product range 
(c)colors
d     (d)other product details in the line
Based on this information, the marketing department conducts surveys, collects data using other data collection tools and performs researches and informs the merchandiser with the details on
a                     (a)Exact target group
          (b)Target region – demography based or geography based, etc. 
c        (C)Estimated season of sale
          (d ) Market potential e Competitor
         ( f)Average price preferred, etc.
This information is so subjective and can be collected based on the requirements. This will help the merchandiser to get the confidence and choose selected products from the line and launch into the market.


(F)Designing department:
1) The merchandiser closely works with the design department in both the cases where the company develops the product or the company performs the requirement asked from the buyer.

2) In the first case, the merchandiser will be aware of the market status and research report from the marketing department. Hence, he can guide the designer regarding the research results.


3) In the second case, due to his prolonged communication with the buyer, the understanding about the buyer is high for the merchandiser. Hence during the design development, his feedback or comments are valuable to the company and the designer.

(g)Human resource (HR) department:
Once the order scheduling and time and action plans are completed, the merchandiser informs the following requirements to HR department:
a) Labour requirement
b)Approximate schedule
The merchandiser will receive following data from HR department:
A) Labour availability
b) Company related issues
c) National and local holidays
d) Working hours – timing details
e) Other requirements if any
All these information are very important for an order to be processed successfully and delivered with the expected quality and on time. Hence, the merchandiser/ merchandising department plays a vital role by communicating and coordinating with other departments of the apparel industry



Merchandisers interface with others department

                              Figure:  Merchandisers interface with other departments of apparel industry




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